The custom url shortener free tool can be used to shorten links that are more branded and easier to use on websites, social media, e-mail, and any other campaign. Using a custom url shortener that is known for having good performance and management of links will ensure the increase of user trust and professionalism of your links. The right custom url shortener not only ensures you have good performance but can be customized and tracks clicks, thereby giving you an effective way of measuring how well a campaign has performed. If you are trying to market something, then using a custom url shortener would be great.