The proportion of car buyers who are undecided about the car they want to buy when they start their research has increased from 55% in 2016 to about 68% in industry list 2017, signifying the immense potential for brands to influence the buying process. Additionally, the proportion of car buyers who are even open to buying a car online has more than industry list doubled from 18% in 2016 to 39% in 2017.
This tells us that consumers are more open to research and are aware of the online resources available for further research. Digital is now part of the industry list entire purchase journey for automobile buyers, and brands must quickly realise this opportunity. Brands industry list should also consider consumers’ various lifestyles when promoting cars to specific audiences.
What motivates a consumer to buy a car differs tremendously across audiences. With targeting capabilities like custom affinity and life-stage industry list targeting, the opportunity for brands to reach potential car buyers with relevant, customized ads has never been greater. Download more insights on auto consumer behaviour here .Looking again at industry list the baby care and personal finance categories, consumers have as many as three brands in mind when they first start thinking about a product.